Zoo | Corporate identity

The project was created based on walks and interviews with seniors, who pointed out the difficulties with orientation in the zoological garden. A new and comprehensive visual strategy allows visitors to easily find their way. It was also designed taking into account the standards for the visually impaired.

Project patrons
Inspirations
Famous Warsaw bears & old ZOO sign
Readability
Readability
Poster
Animated poster
Example of the poster on the bus stop
Black and white poster versions
Posters
EN - How many bears have you seen? | Have many bears dance in the night?
Tickets
Tickets
Foldable zoo map
The Zoo map?
Zoo alley signs
Panda information sign
Walking bear promotional poster